Break Boundaries, Ignite Change

EXPERIENCE

Big DREAMS NEED BOLD MOVES

I am a dynamic leader with a proven track record of driving career advancement and elevating brand prominence within the entertainment and lifestyle sectors.

Possessing deep-rooted expertise in the entertainment industry, I excel in cultivating and overseeing diverse portfolios of musicians and businesses. Known as a trusted advisor to prominent music companies, television networks, retail brands and private equity firms, I am celebrated for my ability to enhance brand equity through groundbreaking programming and pioneering strategies that fuel perception, expansion, and revenue growth. I’m ready to bring my wealth of experience and innovative vision to your team.

The success for any brand is making an emotional connection between your brand and your dream audience.

ARE YOU A FIRE STARTER?

Whether it’s a song or a soft drink, music and entertainment is a fire starter for any brand looking to make that connection.

Finding that connection is what I do.

Know your brand

Know your audience

Expand your narrative

Separate you from the competition

Questions to ask yourself.

What does your brand represent? Does it standout or is it just another in its category?

Who is your desired audience? Do you have a successful relationship with your audience?

How can you create an emotional connection with your audience?

How to get above the noise.

Be a disruptor.

Be specific to the target you want to hit as One Size does Not Fit All.

Don’t be a fast follower.

Be the first one through the foxhole.

Create a demand.

Fill that Hole in the Donut.

Stay ahead of your competition.

Innovative + Effective

1.

Media Strategy Development

2.

Brand + Entertainment Partnerships

3.

Content Production for TV, Film, + Digital

4.

Live Event Direction + Production

5.

Talent Development + Promotion

Often success breeds complacency.

That’s when it’s time to rewind, reload and rebrand as New & Improved!

Over the course of my career, I have used that same philosophy to grade success whether it be a musician or a product.